What We're Doing | Project Brownsea

Meeting Today’s Recruiting Challenges with Smart Digital Solutions

We launched Project Brownsea to raise much needed funds in support of Scouting and the recruitment efforts of local Councils at a time when they need it most. More than 15 million households have Cub Scout-aged children, but without access to schools, churches and other in-person places where Scouting traditionally recruits, many of these potential Scouts may be left behind — unless we expand how we utilize digital initiatives to further adapt our recruiting strategies to meet the current environment.

That’s where we come in. All of the capital we raise supports Explore Scouting — an innovative digital campaign designed to expand the ways Scouting meets the next generation of Scout parents on the digital channels where they live.

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All funds raised through Project Brownsea go to supporting the Explore Scouting campaign.

The parent- and child- focused campaign to bring more families into the Scouting movement

Explore Scouting Website

Explore Scouting will act as the central hub for the campaign and serve as the connection point for parents and Councils.

Paid Advertising and Social Media

Raising awareness among parents and families that Scouting remains a valuable and viable option to engage their children.

Parent-to-Parent Connections

Local Volunteer-led teams will nurture genuine connections between current Scout parents and parents of future Scouts.

Project Brownsea is just getting started — and with your support, we can do even more.

Can you make a donation today to ensure local Councils have additional digital recruiting support they can rely on?

Make a Donation